Croatia gains most hashtags on Instagram this summer as mid-haul destinations prove ever-popular
- Social research by the UK’s number one holiday company, TUI, reveals the most popular destination hashtags used on Instagram this summer.
- Greece, Croatia and Cyprus confirmed as the most popular destination hashtags for social media savvy millennials, with #Croatia gaining the most increased mentions of over 270% from the first three months of the year.
- Made in Chelsea and Mamma Mia 2 were filmed in Croatian islands.
06 Aug 2018. ‘#Travelpreneurs’ and #Digitalnomads take note, as statistics from the World’s number one tour operator, TUI, reveals the top destination hashtags used by Generation Y this summer.
Research by the holiday company shows a significant increase in European destination hashtags between Q1 and Q2 this year. With holidaymakers getting a taste of African Sunshine in Europe this summer, the results show how travellers no longer need to go further afield to score those picture perfect moments.
Greece, the land of Mythology, landed top spot for most mentions on Instagram, securing over 1.4 million hashtags alone between May and July 2018. Picturesque Croatia closely followed with over 759,000 Instagram mentions and a substantial 270% increase from May – June vs Jan – March.
Finally scenic Cyprus scored third place with over 249,000 mentions on Instagram and an impressive 77% increase from Q1 vs Q2.
For holidaymakers hoping to get their own ‘#postcardsfromtheworld’, here are our top deals from the most mentioned destinations on the gram with TUI Scene holidays – from affordable party pads to laid-back resorts perfect for chilled days and lively nights:
Greece – Under £200
TUI offers seven night holidays to Greece staying at the 3T TUI Scene Hotel Malia Dedalos on a bed and breakfast basis from £195 per person. Price is based on two adults sharing and includes flights departing from London Gatwick airport on 25th September 2018 and transfers. To find out more about this holiday or to book go to tui.co.uk, visit your local TUI holiday store or download our app.
Croatia – Under £600
TUI offers seven night holidays to Croatia staying at the 3T TUI Scene Riva Hvar on a bed and breakfast basis from £559 per person. Price is based on two adults sharing and includes flights departing from London Gatwick airport on 28th September 2018 and transfers. To find out more about this holiday or to book go to tui.co.uk, visit your local TUI holiday store or download our app.
Cyprus – Under £350
TUI offers seven night holidays to Cyprus staying at the 3T+ TUI Scene Senator on a self-catering basis from £346 per person. Price is based on two adults sharing and includes flights departing from London Gatwick airport on 27th September 2018 and transfers. To find out more about this holiday or to book go to tui.co.uk, visit your local TUI holiday store or download our app.
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Notes to Editors
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TUI UK & IRELAND
TUI UK and Ireland, part of TUI Group, is the business behind the TUI, First Choice and Marella Cruises brands, as well as Crystal Ski Holidays and TUI Lakes & Mountains. Sub brands include TUI Sensatori, TUI Family Life, TUI Sensimar, First Choice Holiday Villages and SplashWorld Resorts.
Its airline, TUI Airways – formerly Thomson Airways – has 64 aircraft operating to over 70 destinations in 30 countries. It was the first airline in the UK to take delivery of Boeing’s 787 Dreamliner and in 2018 will welcome new 737 MAXs to its fleet.
TUI UK and Ireland has a team of more than 10,000 employees and serves over six million customers each year.
TUI Group is the world’s number one integrated tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange and in the German open market. In financial year 2015/16, TUI Group recorded turnover of €17.2bn and an operating result of €1.001bn. The Group employs 67,000 people in more than 100 countries.
TUI offers its 20 million customers comprehensive services from a single source. It covers the entire touristic value chain under one roof. This comprises leading tour operator brands and 1,600 travel agencies in Europe, five European airlines with around 150 modern medium and long-haul aircraft, more than 300 Group-owned hotels and resorts with premium brands such as RIU and Robinson. With cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the “Mein Schiff” fleet of TUI Cruises and the vessels of Marella Cruises in the UK, TUI is also strongly positioned in the growing cruise sector. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. The TUI Care Foundation builds on the potential of tourism as a force for good by initiating projects that create new opportunities for the next generation and contribute to thriving destinations all over the world.